Everyone who is a writer or blogger should write a guest article once in a while. Not only does it add value to your portfolio, having guest posts on renowned websites increases your credibility in the industry. But what is guest posting?
Guest blogging or guest posting is a sort-of writing a sponsored article. Many blog sites offer guest post service wherein a writer can submit their article, and the site admin will put the post online.
It includes your name either at the top or in the end along with words like “guest post by” or “written by”.
And here are some benefits of guest blogging service:
Raises Brand Awareness
As said above, guest posting increases your credibility. When you submit guest post to the popular websites and the admin publishes them, people will take you as a reliable person.
Also, when you write regularly on the related sites, your audience will like to know more about you.
Say that a site has got 15,000 daily visitors, of which 1,500 read the post you wrote. Those 1,500 people now, know about your existence. You get exposure in the industry and the more you write, the better is the exposure.
The guest blogging sites also allow one or two links within the article. You can use it to your benefit by putting related links to your website. But do check their guest post guidelines and don’t assume anything.
Raises your Search Engine Ranking
One of the ways to increase your site’s search engine ranking is by backlinks. More are the number of backlinks to your website, higher will it rank in search engine results.
And those links within the guest articles serve the purpose. It increases your worth, your site’s value for them (the site’s credibility) and they rank it higher for related results.
The ranking is predicted with the site’s DA score. DA (Domain Authority) score is a number out of 100 and higher its value, better the ranking of your site in the search engine result pages (SERPs).
Develops your portfolio
Another benefit of guest blogs is that they add up as your portfolio. Guest blogs help a writer showcase his/her work.
Those sites let you have their audience, and it’s your time to show what you do. Apart from a large audience base, having guest posts on leading websites portray that you can deliver quality work (as a writer).
And you already are providing valuable information to a large number of people. They will be your word-of-mouth marketers as they come to know more about you.
Finding sites with guest blogging opportunities
If you want to write for a website, search for their “write for us” section. You will find the steps and guidelines for
guest posts there.
However, if you don’t have any specific website in mind, you can always use the search engines. Search for inurl: “guest blogger” and you will get the sites open to guest bloggers.
To find the sites specific to your niche, either travel, lifestyle, tech or whatever you write about include the relevant keyword in your searches. Some examples are travel guest blogger, tech submit post and lifestyle guest post.
It’s difficult in the beginning, but with exposure, sites will accept your guest post ideas readily.